Primary care leadership that has done it before.

We are an alliance of subject experts in primary healthcare matters.
We help GP federations, provider collaboratives and primary care providers set up, stabilise and grow.

Who we are

We are a group of associates, each an expert in their particular field. We have enjoyed working together and can offer our collective insight to primary care providers, collaboratives, and commissioners.

Who we help

GP federations and practice groups

Stabilising finances, operations and governance.

Provider collaboratives

Setting up new organisations and taking on new responsibilities.

ICBs, consultancies and investors

Expert insight into how primary care really works.

What we do

We help GP federations, provider collaboratives and primary care providers set up, stabilise and grow – and keep and win their NHS contracts.

Interim and fractional leadership

Experienced leadership for federations, collaboratives and providers.

  • Interim Managing Director / Chief Operating Officer
  • Programme director for neighbourhood health and new services
  • Setting up new provider organisations: governance, operating models, team, mobilisation

Typical engagement: 3–9 months, 2–4 days a week.

Primary care contracts

Practical support from someone who has managed GP, dental, ophthalmic and community pharmacy contracts.

  • Contract reviews
  • Independent evaluation and preparation of bids and tender responses
  • Bid and mobilisation support
  • Contract performance, variations and disputes

Fixed-fee options available.

Neighbourhood health and partnerships

Turning neighbourhood health plans into services people actually use.

  • Partnerships between general practice, community services and the voluntary sector
  • Outreach programmes for communities with poorer access to care
  • Practical delivery plans aligned with national priorities

Expert insight

Clear, independent insight into NHS primary care for consultancies, investors and health-technology companies – how contracts, commissioning and general medical practice really work.

Employment Law

  • Qualified expert employment law support
  • Ensure procedural compliance
  • Tailored guidance through complex challenges
  • Dependable and timely professional counsel to navigate due process

Private General Practice

  • Option appraisal for business models
  • Market analysis and strategy
  • Identify premises and funding sources
  • Service design and development of operating model and governance documentation
  • Mobilisation and launch planing

Why work with us

Proven
ability

We have proven ability such as taking a new at-scale provider from nil to £2.4m turnover with healthy cash reserves in just 2.5 years.

Experience across POD

We have experience of working with community pharmacy, ophthalmic, and dental (POD) providers and their contracts / market entry arrangements.

Launching initiatives

We have launched numerous health and wellbeing initiatives across the country, targeted at mitigating poor access, inequalities and extended outreach.

50+ years

Collectively, between our associates, we have over 50 years’ experience of managing primary healthcare.

We have sat on both sides of the table – commissioning NHS services and running the organisations that deliver them.

Adrian Chamberlain speaking at an NHS event on primary care and early cancer diagnosis services
Adrian Chamberlain

At a glance

  • Subject expert in NHS primary care
  • Former Interim Managing Director and Operations Director of a GP federation
  • Former Head of Primary Care, NHS Buckinghamshire CCG
  • 13 years as Head of Contracts, Hampshire and the Isle of Wight
  • MSc Social Policy, University of Bath
  • Fellow of the Royal Society of Arts
  • PRINCE2 Practitioner

Adrian Chamberlain

Founding Director

Adrian Chamberlain has extensive experience in NHS primary care – commissioning services, managing contracts and running the organisations that deliver care.

Most recently he built a GP federation from zero into a functional, financially sustainable strategic partner – mobilising urgent care, GP access and community outreach services and delivering 17 outreach initiatives with voluntary-sector partners.

Formerly, he was Head of Primary Care at NHS Buckinghamshire CCG and, for 13 years, Head of Contracts covering medical, dental, ophthalmic and community pharmacy services across Hampshire and the Isle of Wight. He co-authored national NHS England guidance on the medical, dental and ophthalmic performers lists and served on the Department of Health’s pharmacy market entry advisory group.

He holds an MSc in Social Policy from the University of Bath, where his 1994 dissertation argued for GP practices working at scale and for moving services out of hospital into primary care – ideas now at the heart of neighbourhood health. He is a Fellow of the Royal Society of Arts and a PRINCE2 Practitioner.

How we work

We have sat on both sides of the table – commissioning NHS services and running the organisations that deliver them.

Senior, hands-on

You work directly with Adrian and his colleagues, not a junior team.

Practical

Grounded in what works on the front line, not theory.

Independent

Honest advice, including when the answer is “don’t”.

Flexible

Interim, part-time or fixed-fee projects.

Adrian Chamberlain presenting the story of Berkshire West Primary Care Alliance to a group

Book an introductory call

Facing a new contract, a new organisation or a difficult turnaround? Tell us briefly what you are working on. We will reply within one working day.